Finding the right domain name can be a tricky business, and indeed, can mean the difference between success and failure in the online marketplace. As such, it is important to consider the following before choosing a domain name:
- FOR NEW SITES: Depending on your branding angle, pick a domain name that is either highly brandable (meaning that it can be easily and positively associated with your product or service) or one that has your primary keywords in it. Use a short and memorable domain name. It is fine if it does not have your keywords in it if it is memorable. For serious, long-term websites, a memorable domain name will be one of the key ingredients to success.
- Register as a .com if possible, if you have a global market. If you cannot get a .com, but a great .net or .org is still available, it might be worth it to register one of those instead of registering a longer (and less memorable) .com domain.
- If you are targeting a specific country or language, register a domain name in that country’s top-level domain designation (e.g., buy a co.uk website for a U.K.-targeted site). Also buy the .com version of your domain name and point it at your country-specific location.